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Image for Brand Leadership

Brand Leadership

By: Aaker, David A.

Price: $5.00

Publisher: 9/4/2015

Seller ID: 9780684839240

ISBN: 0684839245

Condition: USED


A dozen management fads have come and gone in the past decade, but brand equity, first explored by David Aaker in the late 1980s, has exploded in importance. Recognized by "Brandweek" as "the dean of the brand-equity movement," Aaker now prepares managers for the next level of the brand revolution -- brand leadership.For the first time, Aaker and coauthor Erich Joachimsthaler describe how the emerging paradigm of strategic brand leadership is replacing the classic, tactically oriented brand management system pioneered by Procter & Gamble. This fundamental shift involves nothing less than a ... View more info

Image for It's Your Ship: Management Techniques from the Best Damn Ship in the Navy, 10th

It's Your Ship: Management Techniques from the Best Damn Ship in the Navy, 10th

By: Abrashoff, Michael

Price: $7.50

Publisher: BUSINESS PLUS:

Seller ID: 9781455523023

ISBN: 145552302X

Condition: USED


The story of Captain D. Michael Abrashoff and his command of USS Benfold has become legendary inside and outside the Navy. Now Abrashoff offers this fascinating tale of top-down change for anyone trying to navigate today's uncertain business seas. When Captain Abrashoff took over as commander of USS Benfold, a ship armed with every cutting-edge system available, it was like a business that had all the latest technology but only some of the productivity. Knowing that responsibility for improving performance rested with him, he realized he had to improve his own leadership skills before he could... View more info

Image for Do Over: Rescue Monday, Reinvent Your Work, and Never Get Stuck

Do Over: Rescue Monday, Reinvent Your Work, and Never Get Stuck

By: Acuff, Jon

Price: $6.50

Publisher: PORTFOLIO:

Seller ID: 9781591847618

ISBN: 1591847613

Condition: USED


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Image for Finish: Give Yourself the Gift of Done

Finish: Give Yourself the Gift of Done

By: Acuff, Jon

Price: $7.50

Seller ID: 9781591847625

ISBN: 1591847621

Condition: USED


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Image for Start.: Punch Fear in the Face, Escape Average, and Do Work That Matters

Start.: Punch Fear in the Face, Escape Average, and Do Work That Matters

By: Acuff, Jon

Price: $6.00

Publisher: NELSONWORD PUB GROUP:

Seller ID: 9781937077594

ISBN: 1937077594

Condition: USED


"Wall Street Journal" best-selling author Jon Acuff reveals the steps to getting unstuck and back onto the path of being awesome. Over the last 100 years, the road to success for most everyone has been divided into predictable stages. But three things have changed the path to success: Boomers are realizing that a lot of the things they were promised aren't going to materialize, and they have started second and third careers. Technology has given access to an unprecedented number of people who are building online empires and changing their lives in ways that would have been impossib... View more info

Image for Conceptual Blockbusting: A Guide to Better Ideas

Conceptual Blockbusting: A Guide to Better Ideas

By: Adams, James L.

Price: $6.00

Publisher: BASIC BOOKS: 7/25/2011

Edition: 4

Seller ID: 9780738205373

ISBN: 0738205370

Condition: USED


James Adams's unique approach to generating ideas and solving problems has captivated, inspired, and guided thousands of people from all walks of life. Now, twenty-five years after its original publication, Conceptual Blockbusting has never been more relevant, powerful, or fresh. Integrating insights from the worlds of psychology, engineering, management, art, and philosophy, Adams identifies the key blocks (perceptual, emotional, cultural, environmental, intellectual, and expressive) that prevent us from realizing the full potential of our fertile minds. Employing unconventional exercises and... View more info

Image for Dilbert: The Dilbert Principle

Dilbert: The Dilbert Principle

By: Adams, Scott

Price: $6.00

Publisher: 4/7/2013

Seller ID: 9780887307874

ISBN: 0887307876

Condition: USED


The creator of Dilbert, the fastest-growing comic strip in the nation (syndicated in nearly 1000 newspapers), takes a look at corporate America in all its glorious lunacy. Lavishly illustrated with Dilbert strips, these hilarious essays on incompetent bosses, management fads, bewildering technological changes and so much more, will make anyone who has ever worked in an office laugh out loud in recognition. The Dilbert Principle: The most ineffective workers will be systematically moved to the place where they can do the least damage -- management. Since 1989, Scott Adams has been illustr... View more info

Image for Dilbert Principle: A Cubicle's-Eye View of Bosses, Meetings, Management Fads & O

Dilbert Principle: A Cubicle's-Eye View of Bosses, Meetings, Management Fads & O

By: Adams, Scott

Price: $4.00

Publisher: HARPER COLLINS:

Seller ID: 9780887308581

ISBN: 0887308589

Condition: USED


The creator of Dilbert, the fastest-growing comic strip in the nation (syndicated in nearly 1000 newspapers), takes a look at corporate America in all its glorious lunacy. Lavishly illustrated with Dilbert strips, these hilarious essays on incompetent bosses, management fads, bewildering technological changes and so much more, will make anyone who has ever worked in an office laugh out loud in recognition. The Dilbert Principle: The most ineffective workers will be systematically moved to the place where they can do the least damage -- management. Since 1989, Scott Adams has been illu... View more info

Image for Challenger Customer

Challenger Customer

By: Adamson, Brent

Price: $7.50

Seller ID: 9781591848158

ISBN: 1591848156

Condition: USED


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Image for Platinum Rule: Discover the Four Basic Business Personalities and How They Can L

Platinum Rule: Discover the Four Basic Business Personalities and How They Can L

By: Alessandra, Tony

Price: $6.00

Publisher: BUSINESS PLUS:

Seller ID: 9780446673433

ISBN: 0446673439

Condition: USED


In this entertaining and thought-provoking book, Tony Alessandra and Michael O'Connor argue that the "Golden Rule" is not always the best way to approach people. Rather, they propose the Platinum Rule: "Do unto others as "they'd" like done unto them." In other words, find out what makes people tick and go from there. View more info

Image for Getting Things Done: The Art of Stress-Free Productivity

Getting Things Done: The Art of Stress-Free Productivity

By: Allen, David

Price: $5.00

Publisher: PENGUIN GROUP: 3/9/2016

Seller ID: 9780142000281

ISBN: 0142000280

Condition: USED


In today's world, yesterday's methods just don't work. In Getting Things Done, veteran coach and management consultant David Allen shares the breakthrough methods for stress-free performance that he has introduced to tens of thousands of people across the country. Allen's premise is simple: our productivity is directly proportional to our ability to relax. Only when our minds are clear and our thoughts are organized can we achieve effective productivity and unleash our creative potential. In Getting Things Done Allen shows how to: Apply the "do it, delegate it, defer it, drop it" rule to get y... View more info

Image for Ready for Anything

Ready for Anything

By: Allen, David

Price: $5.00

Publisher: PENGUIN GROUP:

Seller ID: 9780143034544

ISBN: 0143034545

Condition: USED


In his bestselling first book, Getting Things Done, veteran coach and management consultant David Allen presented his breakthrough methods to increase efficiency. Now "the personal productivity guru" (Fast Company) shows readers how to increase their ability to work better, not harder--every day. Based on Allen's highly popular e-newsletter, Ready for Anything offers readers 52 ways to immediately clear your head for creativity, focus your attention, create structures that work, and take action to get things moving.With wit, inspiration, and know-how, Allen shows readers how to make thin... View more info

Image for Getting Things Done: The Art of Stress-Free Productivity

Getting Things Done: The Art of Stress-Free Productivity

By: Allen, David

Price: $5.00

Publisher: PENGUIN GROUP: 7/27/2016

Seller ID: 9780143126560

ISBN: 0143126563

Condition: USED


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Image for Every Manager's Desk Reference

Every Manager's Desk Reference

By: Alpha

Price: $7.50

Publisher: ALPHA BOOKS:

Seller ID: 9780028642680

ISBN: 0028642686

Condition: USED


A comprehensive management handbook for new managers covering all the skills they need for success -- Beats the nearest competition in coverage -- almost twice as much content for a lower price The best value on the market -- Professional design makes text easy to reference.-- Detailed index helps readers find information fast What questions do you ask in a job interview to effectively understand your candidate? How do you motivate a team? And, it's time for performance reviews Sometimes it seems like being a manager can be a sea of unanswered questions -- how to calculate Return... View more info

Image for Self-Promotion for Introverts

Self-Promotion for Introverts

By: Ancowitz, Nancy

Price: $6.50

Publisher: MCGRAW HILL BOOK CO: 5/21/2011

Seller ID: 9780071591294

ISBN: 007159129X

Condition: USED


"Filled with tips ... The author's tone is supportive and she does not argue that introverts should become live wires.""--The New York Times" "Best Books 2009""--Publishers Weekly" "Whatever's behind your reluctance to speak out for yourself, "Self-Promotion for Introverts"(R)] is the first book I've seen with serious research on the topic that leads to a new game plan; it may help you promote yourself without bragging.""--Los Angeles Times" "Best Book Gifts""--ABC News" "Best New Career Books""--The Star-Ledger" "Must-read Fall Books for IT Execs""--... View more info

Image for Teaching with Cases: A Practical Guide

Teaching with Cases: A Practical Guide

By: Andersen, Espen/Schiano, Bill

Price: $15.00

Seller ID: 9781625276261

ISBN: 1625276265

Condition: USED


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Image for Long Tail: Why the Future of Business is Selling Less of More

Long Tail: Why the Future of Business is Selling Less of More

By: Anderson, Chris

Price: $6.00

Publisher: HACHETTE AUDIO PA: 12/16/2014

Seller ID: 9781401309664

ISBN: 1401309666

Condition: USED


The New York Times bestseller that introduced the business world to a future that's already here--now in paperback with a new chapter about Long Tail Marketing and a new epilogue. Winner of the Gerald Loeb Award for Best Business Book of the Year In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve. "It belongs on the shelf between The Tipping Point and Freakonomics."--Ree... View more info

Image for It's Not Rocket Science: 4 Simple Strategies for Mastering the Art of Execution

It's Not Rocket Science: 4 Simple Strategies for Mastering the Art of Execution

By: Anderson, Dave

Price: $7.50

Seller ID: 9781119116639

ISBN: 1119116635

Condition: USED


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Image for NLP: New Technology of Achievement

NLP: New Technology of Achievement

By: Andreas, Steve, ed.

Price: $5.00

Publisher: QUILL BOOKS: 4/23/2011

Seller ID: 9780688146191

ISBN: 0688146198

Condition: USED


NLP has already helped millions of people overcome fears, increase confidence, enrich relationships, and achieve greater sucess. Now the NLP Comprehensive Training Team has written a book that reveals how to use this breakthrough technology to achieve whatever you want.Short for neuro-linguistic programming, NLP is a revolutionary approach to human communication and development. In NLP: The New Technology of Achievement, you'll be guided step-by-step through specific programs for learning the characeristics of top achievers and creating a blueprint for unlimited sucess. Plus, an all-new ... View more info

Image for Contagious Success

Contagious Success

By: Annunzio, Susan Lucia

Price: $5.00

Publisher: 2/13/2015

Seller ID: 9781591840602

ISBN: 1591840600

Condition: USED


The Hudson Highland Center for High Performance recently completed the largest and most in-depth global study ever done of the factors that accelerate or stifle high performance. The alarming conclusion: only 10 percent of knowledge workers are part of a high-performing workgroup, one that makes money for the company and is creating a new product or service. "Contagious Success" reveals Susan Lucia Annunzio's proven strategies for identifying, nurturing, and replicating business units that are already high performing. These workgroups tend to be ignored while senior management focuses on f... View more info